Why I Quit Facebook
I’ve had a personal account on Facebook for well over a decade, but I’ve been inactive on that social media platform for years. During that inactive period I checked in a couple of times but considered my account dormant. I finally exported my photos and pushed the delete button.
Why? I lost interest.
Nostalgia for the pre-Facebook era
It used to be that if you wanted to socialize there were 2 options: by phone or in person. In person was always the preferred default. Only if your friends or relatives lived far away did you resort to phone calls.
Cellphones were used primarily for making plans: "Hey Eric, I'm picking up Arminda and we'll meet you guys at Dave & Busters. Are John and Marina coming?"
The more I’ve reminisced about this, the more I’ve questioned the value I get from newsfeed-based social media platforms like Facebook and Twitter.
Reading Cal Newport's Digital Minimalism reinforced my questioning. Interestingly, Newport has never had a social media account. He doesn't spend much time surfing the web either. "As a result, my phone plays a relatively minor role in my life," he notes. (The advent of social media occurred only a few years after the CEO of Ericsson promised to make the cellphone the center of the consumer's universe.)
For me, post-pandemic, I'm looking forward to prioritizing offline socializing.
Escaping the walled garden
When I last logged in, I noticed Facebook’s user interface (UI) had changed considerably. I didn’t care for the new design, which seemed busier.
Also, Facebook has become much more of a walled garden: a one-stop shop designed to contain you like a steel ball in a pinball machine. You ping about, setting off buzzers and getting rewards while they collect your behavioral data to sell to others.
"Whatever you’re doing right now is the best use of your time, according to you." - @shl
The warden and the fools
Before deleting my account I caught my first glimpse of Facebook’s “warning” notes: correctives it dutifully pastes like a Victorian schoolmarm onto comments it deems problematic. These I saw on the newsfeed of a friend who responded with the humorous epithet: “fascistbook!”
Warning labels stuck like annoying Post-its on casual comments change the platform's atmosphere. It's not just you and your friends and acquaintances socializing anymore, it's you, them, and a phalanx of intrusive busybodies.
Interventionists and the Lure of the Transgressive
If people’s minds are really so feeble that they need professional assistance just to make their way through low-definition social media posts, then it’s a problem that Post-it notes aren’t going to fix. Indeed, outsourcing our thinking (and therefore agency) to others is an underlying societal fault line.
And, even if the Post-it note is accurate (and that's a big 'if' given nuanced problems that have ensued), is there any evidence that these notes change people’s minds? Do they perhaps make people more interested in the comment, once it’s labeled — implicity — subversive or transgressive?
Does social disapproval, via 'warning labels,' promote independent thinking or its opposite?
Truth and orthodoxy
Consider, Facebook fact-checker Politifact had to walk back a previous "Pants on fire" label regarding hypotheses about the origin of COVID-19. What their initial "fact-check" did, it would seem, was encourage viewers to not question the orthodoxy du jour. In doing so, it effectively discounted the views of dozens of scientists who believed the "lab leak" hypothesis was reasonable and deserved exploration. Those scientists included Philip Murphy — chief of the Laboratory of Molecular Immunology at the National Institutes of Health (NIH).
Unfortunately, there are many other stories, across the political spectrum, of fact-checking gone awry.
From social media to social monitoring
Where precision or nuance in fact-checking is missing the results are censorship or suppression of speech nonetheless.
Taking on the mantle of "fact-checker" is a tall order, and requires, among other things, for each topic, a thorough grasp of related and multiple contexts; the nature, current state of, and history of contrarian positions among scientists and academics including in research papers; and an understanding of game theory and complex systems science. It also requires a precise understanding of what isn't known and therefore can't be "fact-checked."
And it requires an understanding of the one speaking: including their writing style, profession (edgy playwright?), and propensity for satire or dry humor, for example.
Unfortunately, Facebook's program has gone far beyond the stated mission of fact-checking, to squelching debate on topics like the one above.
This is ironic given Facebook's fact-checking journalists are well-versed in instances where the government has chilled speech.
Busybodies Push Facebook Into the Strait of Messina
Facebook has an opt-in, opt-out system. That’s the best you can get with marketing. Like it? Join and stay. Don’t like it? Don’t join or leave.
Facebook became powerful because billions of consumers said “Yes, we like this!”
Feedback is always important, especially if it's unfiltered and unmarred by "expert re-interpretation" or skewed assumptions. But the need for a political intervention was/is questionable. This is something perpetual busybodies don’t understand. (The world would perhaps be a far kinder, better place if said busybodies attended to ridding themselves of their own hypocrisies and errors in thinking, rather than trying to police others.)
Antitrust, Censorship, and Narrative Shaping
Now, I’ve criticized this “Post-it” note system for its flaws and for the lack of evidence that it produces a needed benefit, but my contention is it’s not designed to work -- at least not in the way you expect. It’s partly a price extracted by the politicians who’ve pushed the social media giant between the Scylla of antitrust action (right and left) and the Charybdis of “Make people stop saying stupid things and things we find abhorrent!” (on the left).
Facebook has struck a bargain with Charybdis which may not save it from rocky crags of Scylla. And then there's the threatened revocation of Section 230 (on the right) as well.
In the meantime, unfortunately, we'll be treated to the continuing spectacle of politicians on the right and left grilling Zuckerberg in public Kabuki theater, and fighting for greater control of Facebook.
The signs of this political struggle are strewn across Facebook's newsfeeds.
Mr. Zuckerberg, thanks for all the good times. I've had a lot of laughs and fun on Facebook, sharing photos and humor. I've played games and been entertained. I've enjoyed seeing my friends' updates and having conversations as well as learning things from my brainy friends' Facebook Notes. But this is not the best use of my time.
Besides, conversation fails to feel natural (or appealing) knowing every word you're typing is being watched and weighed, as a bureaucratic functionary or its algorithmic stand-in decide whether your ideas warrant warning labels, suppression, and social disapproval.
Why discuss this on SignalFox?
Given this was my personal Facebook account, you may be wondering why I chose to publish this post on a business website. I've been reading and encountering in conversations, (1) greater pushback among business owners against the idea that Facebook is important or even useful to business, and (2) a trend - albeit unmeasured - of disillusioned individuals leaving Facebook.
I'm interested in whether these phenomena will develop into a significant trend. I'm also interested in what unintended consequences may ensue from the fact-checking program. For that reason, I'll continue to share related information here that I believe our readers will find of interest. And I'll have more to say soon about controversies surrounding Facebook.
Facebook advertising continues to be a powerful way to boost initial awareness for a brand, and to entice people to begin learning about your business. But YouTube (with its long-form podcasts and videos) and your website are two of the best platforms for fostering in-depth exploration.
How we lost social media to algorithms - Thomas Baekdal
Baekdal discusses why Facebook and Twitter are designed to deliver just a "micro moment for people on a break." And he reveals "why we end up with content that drives a lot of engagement and activity but which means very little."
The Antitrust Religion - Edwin S. Rockefeller
This short, accessible read argues that "everything most people know about antitrust is wrong. The orthodox view is that antitrust was created to protect competition." Author Edwin S. Rockefeller argues that in practice antitrust "has often benefited, not the public, but specific businesses that wanted to take down their competitors." Rockefeller is a graduate of Yale Law School and former chairman of the American Bar Association's Section of Antitrust Law.
"Congress is pushing to crack down on the power of the megacap internet companies. But current U.S. antitrust law is focused on regulating abusive pricing—and in most cases, that’s just not the issue. Google and Facebook, for instance, don’t charge consumers anything for their most important products."
The Perils of Classifying Social Media Platforms as Public Utilities - Adam Thierer, Senior Research Fellow, Mercatus Center at George Mason University