Solving Facebook's Privacy Problem

December 31, 2018 · 2 min read
Allow individuals, who don’t want to trade any of their data (the price of “free”), to opt out by paying a membership fee.

Acquisition, Behavior, and Outcomes

October 6, 2018 · 10 min read
Not sure how to create a digital strategy for your small business? Start with this simple tool and bring the big picture into focus.

Avoid Hot Air in Your Marketing Copy

July 31, 2018 · 2 min read
Hot air annoys readers. Skip the superlatives and do this instead.
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